The campaign includes cameos from Iniesta, Xavi, Piqué, Messi and Puyol The objective is to promote reading among Mexican youth
The FC Barcelona Foundation and the Communication Council of Mexico presented a collaborative agreement this Thursday to promote reading in Mexico with the objective of encouraging children to read at least 20 minutes each day. Thanks to the agreement, the ‘Diviértete Leyendo’ [Enjoy Reading] campaign has been launched, which includes cameos from Iniesta, Xavi, Piqué, Messi and Puyol. FC Barcelona are the first international football team to promote reading in Mexico.